As most of you already know, I own a yarn shop for the past year and a half, which has been one heck of a ride. Definitely a work in progress and recently I have decided that I would like to keep my foot in the water so to speak for making and selling things. Believe it or not I have not had the time to properly give Etsy or Art Fire a good look, I am a reader (want to make sure that everything is on the up and up) and recently I did read it all and have decided Etsy and Art Fire are a good start for me. Of course I do have several websites but as we all know that can take some time to get noticed. Now don’t get me wrong, I still think that having your own domain name and website is a worthwhile venture, if you take the time to learn how to put it up yourself (I will be doing a bit of that via the front page ), but for a quick fix Etsy and Art Fire are the good way to go.
Now let’s talk a little bit about Paypal, yes it’s true there is a bit of controversy about them but in the long run Paypal is they way to go. I plan on using them so that I can easily keep the sales I make separate from my yarn shop business. In my opinion most of the drawback about Paypal is how they will put a hold on your account if someone files a complaint so here are my suggestions: Continually keep your Paypal account up to date, when you get money in your account IMMEDIATELY request it to be put where you want it (you have a couple of choices like a check or direct deposit etc.) next it is so worth the $1.50 or whatever the Post Office charges for a signed delivery receipt, I plan on using that faithfully. This has been the biggest complaint I have heard about, customers either claiming not to have received the package (no I am not saying they are not telling the truth) or the package gets lost or who knows. Remember your package is usually one of maybe thousands, things can happen so again very well worth the $1.50 AND let’s just say maybe someone says they did not receive the package and you have proof they did then taa daa your Paypal account can more than likely skip that dreaded hold. To save on postage make good use of the Priority Mail flat rate boxes, this will certainly help keep your prices pretty uniform.
Last but not least, Customer Service. Bend over backwards for the customer, one good way is to think about what it would take to make yourself happy in a particular situation. Shooting off an email that says : Gee too bad you didn’t get your package not my problem call the Post Office : is not going to score you any points here. do everything in your power to get tracking on it so that if you had to you could certainly track that package and either get it back or have it properly delivered to it’s rightful owner. Offer a coupon for the trouble. Honestly giving someone a 10% coupon as an apology can go a long way and possibly make that person a good customer of yours for life. One last thing, Yes anyone in business has them, the hard to please customer. I realize (oh do I on so many levels) that you just can not make everyone happy. Sometimes it is best just to give the person a refund, get your merchandise back and move along. As you deal more and more with people, you will get really good at knowing when that “sometime” happens. Don’t take it as a failure on your part. As my late Dad use to tell me “Do everything possible and if it still doesn’t turn out, then you can walk away knowing you gave it your best”, for me those are good words to live by.